Perfect Laser
Website redesign with English–Hungarian localization & email marketing integration
The clinic’s previous website was difficult to update, the treatment categories were unclear, and the overall user experience felt outdated. The goal was to create a modern, trustworthy, and easy-to-manage website that directly supports appointment bookings and email list growth.
The new website provides a cleaner visual identity, improved content structure, and a much more intuitive editing experience. Treatments are now clearly categorized, appointment booking steps are simplified, and the website is structured to better support conversions through strategically placed calls-to-action and lead magnets.
Key Outcomes
Improved performance scores in Google PageSpeed Insights
Treatments and pricing tables can now be updated effortlessly
Clear user flow from homepage to booking
Integrated email marketing system + downloadable educational content
The previous site was custom-coded, making it nearly impossible for the client to update independently. The treatment structure didn’t follow the clinic’s internal service logic, which made adding new treatments slow and confusing.
Research & Analysis
Competitor website analysis (content structure, layout, tone, visual direction)
Review of user behavior patterns, focusing on: quick access to information + easy booking flow
User Needs Identified
Clear and instantly understandable treatment descriptions
Visual trust signals: before–after photos + real client reviews
One-step appointment request process
Complete, self-contained landing pages — even for users arriving via ads
Solutions
What did my client say about working with me?
Measureable results
The client can now update content independently — no more developer dependency.
New treatments are being added seamlessly using the new structure → future-proof and scalable.
Faster page load speeds → improved user experience + better Google performance.
Clearer booking flow → fewer “What do I do next?” calls, more direct booking intent.
Email list growth has begun through on-page lead magnets → the clinic is now building its own audience, not relying solely on ads.
Next Steps
Integration of an automated appointment scheduling system
Option to enable online payment